Understanding the latest Developments & Best Practices for Trademark Management in China

In this two-part series, Sweden-China Trade Council have invited AWA Asia to share their views and knowledge on the latest developments within patent and trademark issues in China. The first webinar, on December 2,  will be focusing on trademarks and the second webinar on December 10 will focus on patents. We hope that you will join us for these up-to-date presentations.

This first webinar will focus on understanding the latest developments & best practices for trademark management in China. Ai-Leen Lim from AWA Asia will share her extensive knowledge on trademark management in China and how to best prepare for and keep your trademark intact by creating a best practices checklist.

• Securing a sufficient breadth of trademark protection is key: trademark clearance and designing an appropriate filing programme
• Enforcement of trademarks/ Anti-counterfeiting online and o​ff-line: a multi-pronged approach?
• China further curbs Bad Faith Registrations: an improved regime
• The landmark Supreme Court Honda case and implications on OEM activity in China
• Best Practices Checklist

Ai-Leen Lim, CEO and Principal Counsel, AWA Asia

Ai-Leen Lim leads AWA’s Asia practice as CEO and Principal Counsel, managing its headquarters in Hong Kong and its wholly owned Chinese IP consultancy in Beijing. She is admitted as an advocate and solicitor in Singapore and is qualified to practise in Hong Kong and the United Kingdom. For more than 23 years she has advised clients on IP portfolio management in China, in Hong Kong and internationally, with a special focus on China market entry, brand management and IP strategy. Ai-Leen has been consistently recognised for her work through rankings and awards from leading industry publications including Chambers and Partners, The Legal 500, World Trademark Review and Managing IP. Most recently she was listed as a WTR Global Leader 2020 by World Trademark Review.

Where: Webinar, link will be sent to all participants ahead of the event

When: Wednesday, December 2, 2020 at 09:00 – 10:00 CET

Cost: Free of charge for SCTC members