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Sweden-China Trade Council
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102 15 Stockholm
Phone: +46 8 22 68 88
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What to expect for your China business in 2022?

Sweden-China Trade Council is happy to invite all members to take part of InterChina’s Business Forecast 2022 in a webinar on December 14, 2021.

InterChina’s Business Forecast, published yearly for the past 15 years, is a comprehensive report based on replies by 287 country managers in China, interviewed in October and November 2021, covering a wide range of sectors present on the Chinese market.

For most companies China is expected to contribute more revenue and profit to Head Quarters. At the same time however, “Business as usual” is gone forever: decoupling is here to stay while China is adjusting its domestic economic and political priorities – from quantity to quality. In addition, the competitive challenge of Chinese companies is increasing by the day.

What does this mean for your China business?

  • Where does the “New China” stand in your company’s global strategy?
  • What does it mean “to be Chinese” for the company?
  • Is the company fully capturing the Chinese innovation boom?
  • What is the role of inorganic growth for your company?
  • How can the company achieve alignment between Head Quarter and China teams?

Jan Borgonjon and Michael Thurow of InterChina will present the findings of their Business Forecast 2022.

Jan Borgonjon, President, InterChina Consulting, is Belgian and lives in China since 1983. He pioneered China’s business education in the mid 1990s as one of the founders of the China Europe International Business School (CEIBS) in Shanghai. Mr. Borgonjon established InterChina in 1994, and has led the company to become one of the leading advisory companies in China. In addition to the management of the company, Jan has been mainly involved in advisory work for industrial companies in China, including strategy projects, joint venture negotiation and M&A projects.

Michael Thurow, Senior Advisor, InterChina Consulting, is a Swedish citizen and based in Stockholm. Michael spent five years living and working in China and an additional 10 years in Singapore, Australia, Bahrain and the US. Executive functions with SEB (20 years), Marsh Insurance brokerage (7 yrs) and Sanitec OY (5yrs). Michael Thurow is Senior Advisor at InterChina Consulting since 2012, mainly involved in Nordic client business involving both Strategy and M&A projects. Chairman of Aventura Group (listed on First North in Stockholm) and chairman of Nordic Asia Investment Group 1987 AB.

InterChina is one of the leading strategy and M&A advisory firms in China. Established in China for 25 years and fully focused on China-related transactions and China-strategy. InterChina has a sustainable backbone of stable local and western professionals who have both experience working in China and overseas.

When: Tuesday, December 14, 2021 at 10:00 – 11:30 CET

Where: Webinar, a Teams-link will be sent to all registered participants one day ahead of the event

Cost: Free for SCTC Members. Not a Member yet? Apply here! 

A Warm Welcome!


Bookings are closed for this event.