Combining efforts in the fight against IPR infringement in China! – Göteborg

IPR protection, infringement and lack of strategy are all issues that need to be addressed when conducting business on foreign markets, both for companies already present but also for those entering the new market. PSU China and Thomsen Trampedach has teamed up to assist companies on the Chinese market. The cooperation covers IPR related investigations, combining Thomsen’s expertise in Brand Monitoring/Market Screening and methodology of takedowns from Chinese E-Commerce with PSU’s expertise in gathering evidence of infringement “on the ground” in China.

During this lunch meeting in co-operation with Business Region Göteborg, we will learn about some of the key changes  in terms of legislations around IPR in China (online and offline) recently taken effect. Some successful cases within IPR that has received public attention, the newest trends within IPR will also be showcased (both how these crimes have developed in terms of cause of action but also the changes we see within the business community). Included will also be some case studies from both PSU and Thomsen. 

If you are looking for a clear and efficient IPR strategy in China that actually provides a difference, whether your business is already established in China or if you are expanding to the Chinese market – you should definitely come listen to some valuable “does and don’ts” on May 15.

Presentations by:

Hanna Severin, Head of PSU Shanghai office. Hanna is operationally responsible for Shanghai-based counterfeit investigations and business intelligence projects that supports PSU fraud and corruption investigations. Hanna Severin holds a bachelor in criminology with a major in Sociology of Law from the University of Lund, Sweden as well as a master in Criminology.

At Thomsen Trampedach, Andreas Juchli is the product owner for Pliano, an online trademark enforcement automation tool used by in-house counsels, IP lawyers and other brand protection professionals. In the past four years, he worked on global brand protection strategy and implementation with a focus on companies from the pharmaceutical, financial and manufacturing sector. Unlike many of his colleagues, Andreas is not a China expert but he cycled to China along the Silkroad, so at least he knows how to get there. Andreas is born in Switzerland and lived in Colombia, France and Russia before moving to Denmark in 2014.

Where: Business Region Göteborg, Östra Hamngatan 5, Göteborg.

When: Wednesday, May 15 at 12:00 – 13:30, registration and lunch from 11:45.

Cost: SCTC Members; SEK250, Non-Members; SEK400 plus VAT to be invoiced after the event.

A Warm Welcome!