Improve your digital B2B strategy in China/Gothenburg

 

In today’s fast-paced digital economy, navigating China’s online landscape is key to unlocking new growth opportunities. All of your prospect clients are online in China today, looking at different channels for their personal & business needs. 

With that said China presents immense potential for businesses—but also significant challenges. Success in this market requires a tailored digital strategy that integrates localized content, data-driven marketing, and a smart combination of marketing with sales.

This event, taking place both in Stockholm on May 14 (please click here for more information and registration) and in Gothenburg on May 21 (please register below), will equip you with expert knowledge and actionable strategies to help your business enhance brand awareness, engage target audiences, and drive measurable business outcomes through China’s most effective digital platforms.

Whether you are an established company or looking to enter the Chinese market, this seminar will provide valuable insights and practical case studies to strengthen your digital approach.

Key Takeaways

  • Understanding China’s Unique Digital Landscape

Gain an overview of key digital platforms and how they function within the Chinese market, including WeChat, Baidu SEM, Zhihu, Douyin, and more.

  • Strategic Marketing & Sales Integration

Learn how to align marketing efforts with sales objectives to maximize digital impact, generate leads, and improve conversion rates.

  • Optimizing Key Digital Channels

Understand how to structure a marketing plan that delivers tangible business results, leveraging content, advertising, and social engagement.

  • Case Study: From Zero Digital Presence to Market Success

Explore how a leading Nordic company built a strong digital presence in China, going from no digital footprint to generating 30% of its leads through digital channels in just 24 months.

Jonathan Kullman, founder and CEO of NBH, has been working with China for the past 10 years, six of which were based in Shanghai. Jonathan has extensive experience in assisting companies in leveraging digital channels to enhance their presence and business in China.

Richard Hårdänge, Agency Partner of NBH, has over 14 years of solid experience working with China both commercially and culturally. Fluent in Chinese, Richard has lived and worked in China and is also a member of SCTC’s board of directors.

NBH is the leading digital agency in the Nordic region, supporting companies with PR, web development, social media, campaigns, and lead generation in China. The pandemic has brought about significant changes, and the digital transformation within B2B in China has accelerated in recent years.

Where: Uni3 by Geely, Pumpgatan 1, Gothenburg
When: Wednesday, May 21, 2025 at 13:30 – 15:30 CEST.
Cost: SCTC Members Free of Charge. Non-Members SEK350 plus VAT. Please register before May 16, 2025. Not a member yet? Apply here!

A Warm Welcome!

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