Contact us

Sweden-China Trade Council
Box 55680
102 15 Stockholm
Phone: +46 8 22 68 88
Visit: Näringslivets Hus, Storgatan 19, Stockholm

How to set up an E-commerce cross-border shop to sell directly to the Chinese consumers?


Sweden-China Trade Council, Invest Stockholm and EU SME Centre is happy to invite you to a free-of-charge half day seminar on how to set up an E-commerce cross-border shop in China on June 26 in Stockholm.

Selling directly to Chinese consumers is very high on the wish list of EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China.

Certain alternatives such as listing the products in well-known Chinese e-commerce platforms reveal as too expensive or cumbersome for the small and medium European enterprises.

EU SMEs need to know how to reach directly consumers in China. This training satisfies the need. After attending, participants know in detail how to set up its own cross-border shop in WeChat, its cost, the return on investment, and how to operate such cross-border own shop.

Pär Uhlin, Managing Partner, Six Year Plan will introduce this half day seminar in Stockholm where you will be guided by Rafael Jimenez, Business Development Advisor, EU SME Centre, Beijing and Felim Meade, Emerald Green Consulting, Ireland through the following topics:

Background Cross-Border is Booming

  • WeChat’s Unparalleled Success in China
  • Pilot Free -Trade Zones
  • Consumption as the Lever to Lift China’s Economy
  • Reaction to the Negative Effects of Inefficient General Trade
  • Making China Inspection and Quarantine (CIQ) Part of the Solution
  • A More Discerning Middle Class

The Supply Chain

  • The Upstream Flow of Goods to the Chinese Consumer
  • The downstream Flow of Payments to the EU Shop Owner
  • Returns

The Building Blocks

  • The WeChat Account
  • The WeChat Shop
  • Consumer Payment Options
  • Warehouse and Logistics Operator at the FTZ
  • Foreign Gateway to China’s Payment Providers

The Procedure

  • The Cross Border Authorized List
  • Trademark Registration
  • Selecting a Pilot Free Trade Zone
  • Select a Logistics Operator
  • Registering the Product at China Inspection and Quarantine
  • Open a WeChat Official Account
  • Set up the WeChat Store
  • Integrating a Payment Method with the WeChatStore
  • Open a Bank Account in China
  • Selecting a Payment Gateway

The Pros and Cons of a CBEC Shop in WeChat for EU SMEs

  • The Missing Piece: Digital Marketing

Real Cases in Action

  • Baby Care Category – SME from Ireland
  • Lifestyle – SME from Denmark

WeChat Shop Solution

  • Costs
  • Return on Investment
  • Q&A

We will end the day with networking including drinks and finger food.

Where? Invest Stockholm, Drottninggatan 33, Stockholm
When? Tuesday, June 26, 2018, at 13:00 – 18:30, registration from 12:45.
Cost: Free of charge. Please note that the registration is binding and that no-shows will be charged SEK500. Please register not later than June 21.


Stockholm-COS-city-Logotype            logo_large

Bookings are closed for this event.