Contact us

Sweden-China Trade Council
Box 55680
102 15 Stockholm
Phone: +46 8 22 68 88
Visit: Näringslivets Hus, Storgatan 19, Stockholm

How to grow your E-commerce business in China?

China is the biggest E-commerce market in the world today and most of us are aware of all big opportunities in the East. The understanding about the Chinese digital landscape with Tmall, JD and other marketplaces are improving year by year and the actual market entry to China is today not the biggest challenge.

The big questions related to Chinese E-commerce are more related to; how to transform my investment to a positive return? Can I do breakeven year 1? What marketing investment is needed to generate enough noise and sales? How much of our Ecom in Europe can be reused on our Tmall store? What can we do from headquarters?

This event will focus on the growth phase for an E-commerce operation in China. Aventura has worked with numerous of Western brands on the Chinese marketplaces and will share its experience in terms of dos and don’ts. Two Swedish brands will also share their view of current operation in China, Aarke on and CabinAir on

During the event, Pär Uhlin, Adviser, Six Year Plan and Board Member of Sweden-China Trade Council, SCTC, will together with Johan Aledal, Partner and CCO, Aventura, inform about the plans to establish an e-commerce working group within SCTC.

Johan Aledal, Partner and CCO at Aventura. Johan moved to Shanghai 2009 with Swedish E-commerce company Litium. After a few years Johan established trading and E-commerce service company JOHAN & JOHAN who helped numerous of Swedish brands with sales in China. In 2020, J&J merged with another Swedish-founded firm and our name is today Aventura – a China focused E-commerce & Brand Accelerator. Headquarter for Aventura is in Shanghai while Johan is today located in Hong Kong.

Kaiwan Chu is currently COO at Aarke, joined the company in 2019 and is overall responsible for Operations and also the maindriver for establishing the Aarkebusiness in China. Have over 10 years of experience in distribution and worked at one of the Nordics leading consumer electronics distributors Exertis Captech as Category Manager for retail before joining Aarke.

Carolina Lindberg, Marketing Manager, CabinAir Sweden AB. CabinAir is a Swedish start-up within automotive with China as their biggest market. The Covid-19 pandemic has forced them to move quicker from B2B to B2C and Chinese online platforms. Carolina will share some of the challenges and learnings from their journey. Carolina has worked with marketing and communication for more than 12 years for companies such as Microsoft, Electronic Arts and Nikon before joining CabinAir 2.5 years ago.

Where? Webinar – link will be sent out to registered participants one day before the event.
When? Tuesday, April 20, 2021, at 09:00 – 10:00 CEST
Cost: Free of charge. Not a member yet – apply here!

A Warm Welcome!


Bookings are closed for this event.