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Sweden-China Trade Council
Box 55680
102 15 Stockholm
Phone: +46 8 22 68 88
Visit: Näringslivets Hus, Storgatan 19, Stockholm

European business in China -assessments and recommendations. Breakfast meeting in Gothenburg


On September 19, Mr Mats Harborn, newly elected President of the EU Chamber of Commerce in China, presents the Chamber’s annual Position Paper for the first time. The Position Paper is the most comprehensive breakdown of assessments and recommendations from European companies on China giving companies an excellent guide to present and future business opportunities as well as guidelines to challenges on the Chinese market.

Sweden-China Trade Council is happy to invite you to this up-to-date introduction in Stockholm on October 9 followed by a breakfast meeting in Gothenburg on October 10 and with an afternoon event in Malmö the same day. Registrations, please see below. 


In May 2017 Mats Harborn was elected President of the European Union Chamber of Commerce in China. He had served on the Chamber’s Executive Committee since 2013, as Vice President and as States’ Representative.

Mr. Harborn has been actively involved in Sino-European trade and business relations. In 2005, he was appointed as the Chairman of Swedish Chamber of Commerce in China, a position he held for 8 years. He has been the Chairman China Commercial Vehicles Board of ACEA (European Automobile Manufacturers’ Association) since 2010.

Mr. Harborn has a proven record of successful introductions of products and companies into China over years. He is now the Executive Director of Scania China Strategic Office, responsible for setting strategies and paving the way for high end CV sales. He joined the company as the Managing Director of Scania China Representative office as well as Scania Sales (China) Co., Ltd in 2004 and held that position until 2010. From 1997 to 2000, he had been working for Swedish Embassy in Beijing as Commerical Councelor, a key position in Sino-Swedish commercial relations. In June 2000, he became the Marketing and Information Director of Ecolean AB, helping establish Ecolean as a credible business partner in juice and dairy industry and define it as a sustainable packaging solutions provider.

Mr. Harborn received a bachelor degree from Lund University on Oriental Studies and Business Admin (1984), and a training course from The Institute of Leadership (IFL) (2008).

As a multilingual user, Mr. Harborn has a wide ranging knowledge of Chinese culture and society beyond his business and rich expertise in cross-cultural management.

Where? Business Region Göteborg, Norra Hamngatan 14, Gothenburg
When? Tuesday, October 10, 2017, at 08:00 – 09:30. Registration and networking breakfast from 08:00. Presentation starts at 08:30.
Cost: SCTC Members SEK200, Non-members SEK350 excluding VAT to be invoiced after the event.

Registrations for the lunch meeting in Stockholm on October 9, please click here.

Registrations for the afternoon meeting in Malmö on October 10, please click here.

A warm welcome!

Bookings are closed for this event.