Contact us

Sweden-China Trade Council
Box 55680
102 15 Stockholm
Phone: +46 8 22 68 88
Visit: Näringslivets Hus, Storgatan 19, Stockholm

Board of Directors

Stefan Lundin

Stefan Lundin, born in 1974, is the Head of Communications for the largest commercial port in Scandinavia, the Port of Gothenburg. One third of Swedish export and import of goods flows through the Gothenburg Port and upwards of 30% of the transports goes to or from China. The Port of Gothenburg is a sister port to the Port of Shanghai.

Prior to the port, Stefan worked for Chinese automotive group Geely in Sweden as Corporate PR Director, building up the CEVT brand and promoting Geely in Europe. CEVT (China Euro Vehicle Technology) is among the first companies in Sweden started from scratch by a Chinese company.

Stefan started working with China when he was responsible for communication and market information at the Swedish ball bearing giant SKF, focusing first on the global counterfeit industry where China plays a big role, and then being communication manager for SKF Logistics Services worldwide. In that position he among other tasks oversaw the design and exhibition part of the new SKF Logistics hub in the free trade zone in Shanghai.

Stefan is a PR & Communications professional who has a long experience in helping people of different nationalities and cultures to understand each other. An avid Wechat user, Stefan keeps in touch with his many Chinese friends on a daily basis and keeps up to date with developments in China.

“I spent the first 10 years of my career doing marketing and PR the traditional way, then I started working with China and Chinese people and realized that speed is everything. And that to start is more important than to have a super detailed plan. This is now something I use to good effect in my work, and I see many benefits from thinking a little bit like a Swede and a little bit like a Chinese.”

Stefan Lundin became Member, Board of Directors of SCTC in 2018.